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Big Brother’s watching us.

Seriously, there are 70 million CCTV cameras up and running in the United States. That, according to the same source, equates to one camera for every 4.6 people in the country.

Clearly, we’re all on camera more than we might like to think! It’s for our own good though.

After all, whether they’re installed in city streets, office buildings, or family homes, security cameras are an unquestionable crime deterrent. They monitor an area, dissuade wrong-doers from acting on their ambitions, and keep us safe in the process. Throw in the evidence that security cam footage provides and you really start to appreciate their value.

Modern security cameras can do more than just surveil an area for would-be intruders though. There’s a whole host of novel ways to both use and benefit from them!

Want to learn more? Keep reading to discover 7 surprising uses for security cameras.

1. To Monitor Things From Afar

Have you ever wanted to see what’s going on in the office when you’re not there?

Well, now you can! Modern CCTV cameras come with proprietary apps that you can download to your smartphone. With those installed, you can log in and keep a watchful eye on proceedings from wherever you are in the world.

You could be at home, on vacation, or at a work-related conference and still be able to check in on what’s happening. The result? You can confirm that everything’s okay and/or identify issues early in order to intervene before they get any worse.

2. To Livestream Business Activities and Events

Are you running events from your office headquarters?

Whether it’s a conference, networking event, or tradeshow, your security cameras could provide the perfect way to live stream/record the whole thing. People can log in, get a peek at what’s happening, and see people in action.

Similarly, many organizations work hard to give customers and followers a behind-the-scenes look at their operation. It’s about building the brand, cultivating a relationship, and developing trust between business and consumer.

Succeed, and you can drive more sales and revenue through the door! Once again, there’s no reason you couldn’t use security cam footage to do it.

3. To Facilitate Smart Functionality

Thanks to smart technology, you can now sync everyday items together and control them via your mobile. Everything from the heating and light systems to your door locks and kitchen equipment can be operated from afar!

Smart security cameras can come in handy here too.

Now, the exact functionality varies with different models. With the right setup, though, smart cameras can interact with other smart tech and perform a variety of valuable functions.

For example, they can track when the office is empty and turn off the lights, or notice when an intruder enters and send an alert to your mobile (or the police). All told, these cameras facilitate the automation of your smart office alongside their crucial surveillance functionality.

4. To Reduce Insurance Costs

One indirect benefit of CCTV is its tendency to lower your insurance premiums.

Insurance companies appreciate the fact that your business is more secure and charge you less money accordingly. This makes intuitive sense. After all, the fact that cameras help to deter criminals makes it less likely that you’ll have to make a future claim.

Your business is less risky from their perspective, which results in a cheaper policy. That’s good news for any organization looking to reduce their overhead.

5. To Track the Presence of Pests

Humans aren’t the only office intruders who can cause trouble. Pests (whether they’re insects or rodents) can cause their fair share of mischief too.

They’re a big problem across the country as well.

No residential or commercial property is safe! With cockroaches, ants, termites, rats, and mice, scurrying about, it’s essential that you catch these problems and nip them in the bud ASAP. Don’t, and the premises can become damaged and dirtied, putting your business at risk.

Installing cameras is a great way to identify pest problems in their early stages. You’ll be able to see the culprit(s), observe where they enter the building, and take appropriate action.

6. To Observe Customer Practices

Successful businesses understand their customers. Alongside basic demographics, they know what their audience likes, where they’re from, and how they spend their time.

However, these companies also know how their customers navigate around the store, where they spend the most time, and what they do as a whole throughout their visit. With that information in mind, they can identify any issues that might impact the customer experience and take appropriate remedial action.

Do you want to do the same? Well, security cam footage is a great place to start. You have everything you need to observe and learn about the customer journey in your store(s).

7. To Encourage Employee Diligence

An ongoing struggle for many business owners is getting the most from their workforce. Try as you might to create a culture of conscientiousness, some people always work harder than others.

Alas, lazy workers can cost a business dearly. Indeed, a bad hire can cost a company a minimum of 30% of that person’s first-year salary!

CCTV can make a positive difference. After all, it’s far easier to slack off when you know nobody’s watching!

Conversely, seeing the camera in the corner makes it clear that your actions are being scrutinized. In the same way that deters crime, it should also improve employee productivity.

Remember These Surprising Security Cam Uses

There’s no shortage of security cameras in the United States. Tens of millions of them operate up and down the country, keeping watch over our streets, neighborhoods, homes, and business premises.

And we’re all the safer for it!

However, as we’ve seen, installing CCTV can do more than just deter criminals. Any security cam that you put in place offers a wide range of unique, novel, and even surprising uses and advantages. We hope this post has highlighted the ones worth knowing about.

Would you like to purchase some high-quality hidden cameras? We can help. Contact us today to find out how.